Sat, Jan 05 | Redmond Library

Marketing Hot in a Cold Market

with Sabrina York
Registration is Closed

Time & Location

Jan 05, 2019, 10:30 AM – 12:30 PM PST
Redmond Library, 15990 NE 85th St, Redmond, WA 98052, USA

About the Event

In this workshop:

Marketing is the cornerstone of our business plan, but it’s getting harder and harder to do. Join bestselling romance author, Sabrina York, to explore why this is, and what we can do about it. Topics include how to analyze the effectiveness of paid advertising; how to identify scams & other pitfalls; how SAFELY increase your newsletter audience (and why this is important); how to develop your newsletter strategy and why you need one; reader magnets and why they matter; why free and discount books devalue your brand, how to get creative with your platform and more. Some points of discussion:

  • Analyze the effectiveness of paid advertising
  • How to identify scams & other pitfalls
  • How to identify and avoid the opportunists
  • SAFELY increase your newsletter audience
  • and more…

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